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Entenda o ABM a estratégia marketing baseada em contas

ControladorN — Sat, 24 Aug 2024 02:07:33 +0000

Entenda o Account-Based Marketing de Forma Simples

O Account-Based Marketing (ABM) é uma estratégia de marketing que se concentra em empresas ou contas específicas, em vez de um público amplo. Ao invés de tentar atrair todo mundo, o ABM coloca seu foco em algumas empresas-alvo que têm o perfil perfeito para seu produto ou serviço.

Pense no ABM como uma festa VIP. Em vez de organizar um grande evento onde qualquer pessoa pode entrar, você envia convites personalizados para as pessoas certas. Essas pessoas representam contas estratégicas, que têm mais chances de se beneficiar daquilo que você oferece. Você se concentra em conhecê-las a fundo, entendendo seus desafios e criando mensagens personalizadas para se conectar com elas de forma mais eficaz.

O ABM é como uma festa VIP: em vez de abrir as portas para todos, você seleciona a dedo quem realmente faz parte da lista exclusiva.

Como Funciona o ABM?

A estratégia ABM envolve várias etapas, mas tudo começa com a definição clara do seu público-alvo. Aqui, você escolhe as empresas que fazem mais sentido para o seu negócio. Depois disso, você faz uma pesquisa profunda para entender essas empresas, conhecendo suas dores, desafios e o que realmente importa para elas.

Com essas informações, você cria campanhas altamente personalizadas e direcionadas. Não se trata de enviar um e-mail genérico para todos. É mais como preparar uma mensagem feita sob medida para cada empresa, destacando como sua solução pode resolver um problema específico que elas enfrentam. Isso aumenta as chances de sucesso, pois as mensagens ressoam melhor com as necessidades de cada conta.

Por Que o ABM é Eficaz?

O ABM é eficaz porque personaliza a abordagem de vendas e marketing para as contas certas, em vez de tentar convencer a todos.

Essa personalização mostra ao cliente que você entende seus problemas e tem uma solução pronta. Além disso, o ABM envolve colaboração entre as equipes de marketing e vendas. As duas áreas trabalham juntas para alinhar as mensagens, criar estratégias e fechar negócios.

O poder do ABM está em personalizar cada abordagem, mostrando que você não apenas conhece o cliente, mas tem a solução perfeita para os desafios dele. Quando marketing e vendas se unem, é o caminho mais curto para fechar negócios certos.

Imagem by Sherpas Site

ABM na Prática

Maior taxa de conversão: Como você está falando diretamente com o público certo, as chances de conversão aumentam.

Mensagens personalizadas: Cada mensagem é adaptada às necessidades específicas de cada conta, o que cria um impacto mais profundo.

Relacionamento mais forte com o cliente: Ao mostrar que você entende as necessidades da empresa, você constrói confiança e credibilidade.

Benefícios do ABM

O ABM é uma abordagem poderosa para empresas que buscam alcançar clientes específicos com estratégias personalizadas. Ao focar em contas estratégicas e adaptar as campanhas de marketing e vendas para essas contas, o ABM aumenta suas chances de fechar negócios com clientes que realmente precisam do que você tem a oferecer.

Talking to Inanimate Objects Made Me a Better Designer

ControladorN — Sat, 24 Aug 2024 02:07:32 +0000

A Large Title

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Procrastination in just an exceptional sense of understanding about when things should actually happen.
Tim Lemons

The Smaller Title

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Bullet points make a great dot
Great way to make a point
A well-sorted fact
A very informative black spot

Start with One
Then proceed to Dos
Hello from Japan – San
This is Quatre

If life gives you lemons.. make an elaborate corporate lemon juice pyramid scheme.
Lemmony Meadow

Image by Matteo-vella at Unsplash.

The image on the left

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The image on the right

Image by Matteo-vella at Unsplash.

How to Stay Productive When Working From Home

ControladorN — Sat, 24 Aug 2024 02:07:31 +0000

A Large Title

Procrastination in just an exceptional sense of understanding about when things should actually happen.
Tim Lemons

The Smaller Title

Bullet points make a great dot
Great way to make a point
A well-sorted fact
A very informative black spot

Start with One
Then proceed to Dos
Hello from Japan – San
This is Quatre

If life gives you lemons.. make an elaborate corporate lemon juice pyramid scheme.
Lemmony Meadow

Image by Matteo-vella at Unsplash.

The image on the left

The image on the right

Image by Matteo-vella at Unsplash.

Are Mirrorless Cameras Will Go Extinct In The Near Future?

ControladorN — Sat, 24 Aug 2024 02:07:30 +0000

A Large Title

Procrastination in just an exceptional sense of understanding about when things should actually happen.
Tim Lemons

The Smaller Title

Bullet points make a great dot
Great way to make a point
A well-sorted fact
A very informative black spot

Start with One
Then proceed to Dos
Hello from Japan – San
This is Quatre

If life gives you lemons.. make an elaborate corporate lemon juice pyramid scheme.
Lemmony Meadow

Image by Matteo-vella at Unsplash.

The image on the left

The image on the right

Image by Matteo-vella at Unsplash.

What You Should Know When Making a Showcase For Your Products

ControladorN — Sat, 24 Aug 2024 02:07:28 +0000

A Large Title

Procrastination in just an exceptional sense of understanding about when things should actually happen.
Tim Lemons

The Smaller Title

Bullet points make a great dot
Great way to make a point
A well-sorted fact
A very informative black spot

Start with One
Then proceed to Dos
Hello from Japan – San
This is Quatre

If life gives you lemons.. make an elaborate corporate lemon juice pyramid scheme.
Lemmony Meadow

Image by Matteo-vella at Unsplash.

The image on the left

The image on the right

Image by Matteo-vella at Unsplash.

How Smartphones Have Influenced Our Way Of Thinking

ControladorN — Sat, 24 Aug 2024 02:07:26 +0000

A Large Title

Procrastination in just an exceptional sense of understanding about when things should actually happen.
Tim Lemons

The Smaller Title

Bullet points make a great dot
Great way to make a point
A well-sorted fact
A very informative black spot

Start with One
Then proceed to Dos
Hello from Japan – San
This is Quatre

If life gives you lemons.. make an elaborate corporate lemon juice pyramid scheme.
Lemmony Meadow

Image by Matteo-vella at Unsplash.

The image on the left

The image on the right

Image by Matteo-vella at Unsplash.

PS Plus Extra/Premium June 2024 Game Revealed, Will Be Part of Regular Lineup

ControladorN — Wed, 05 Jun 2024 16:31:55 +0000

What’s made Amazon shoppers fall in love with Tozos? Superior audio quality, of course, courtesy of 6-millimeter speaker drivers that produce powerful, crystal-clear sound. Trust us, these earbuds sound way better than the past.

Most premium wireless earbuds are not waterproof, and that can be a bummer if you’re into sweaty workouts or spend hours at the pool. But these are — so feel free to get wet! Not that you’re planning to dunk them, but these buds can be submerged in up to 3 feet of water and are safe for showering too. That’s not the case with Samsung Galaxy Buds or AirPods (while the Pros are water-resistant, that’s not the same as waterproof).

Many of life’s failures are people who did not realize how close they were to success when they gave up.
Thomas A. Edison

Looking for more great Amazon tech deals?

There’s a reason we highlight that these have more than 182,000 five-star reviews. That’s a lot of satisfied shoppers.

Pros of our product

“These headphones are literally fantastic,” shared a satisfied shopper. “I am a professional musician, and these have an incredibly clear sound quality and really high-end parts. The connection is fast and easy, it charges while in the case, which is a great feature … Really high-end headphones for an amazingly good price.”

Yard in need of some heavy-duty pruning? This small but mighty chain saw is powerful enough to take down tree branches, yet weighs under 2.5 pounds.
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Let’s avoid a tiki torch incident this summer, yeah? These will illuminate your yard, patio or pool area with a warm glow that’ll also allow guests to see which flavor of seltzer they’re grabbing from the cooler.

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Amazon deals: Tried-and-tested products

Aside from eating ice cream, there’s no better way to spend a warm day than by letting a refreshing breeze sway you from side to side while lounging in a hammock. This one — which has tens of thousands of fans — is lightweight and portable, and conveniently folds down into a little pouch for easy carrying. It comes with straps and carabiners, making setup a cinch, and it’s sturdy enough to support up to 400 pounds. Don’t forget to apply Yahoo’s exclusive code 10WOOSUMMER at checkout to snag this low price.

Treat your tush to the oh-so-refreshing spray of this popular bidet, which allows you to adjust the water pressure to your liking. Not only does it feel nicer than using scratchy toilet paper, it’ll also cut down on your TP spending (plus, it’s more sanitary than wiping). Everything you need for easy installation is included.

The 2024 Men’s College World Series for The Good, The Bad

ControladorN — Wed, 05 Jun 2024 16:30:29 +0000

Many of life’s failures are people who did not realize how close they were to success when they gave up.
Thomas A. Edison

Looking for more great Amazon tech deals?

There’s a reason we highlight that these have more than 182,000 five-star reviews. That’s a lot of satisfied shoppers.

Pros of our product

Yard in need of some heavy-duty pruning? This small but mighty chain saw is powerful enough to take down tree branches, yet weighs under 2.5 pounds.
This baby will sear proteins and veggies like a champ, but its smoke-control system means you won’t be breathing in soot while you cook. In addition to a grill plate, it comes with a flat-top griddle (smash burgers, anyone?) and you’ll be able to fit up to six steaks at a time on its roomy cooking surface.
Let’s avoid a tiki torch incident this summer, yeah? These will illuminate your yard, patio or pool area with a warm glow that’ll also allow guests to see which flavor of seltzer they’re grabbing from the cooler.

Amazon deals: Tried-and-tested products

PS Store ‘Summer Game Fest’ Sale Discounts Sea of Thieves and Thousands More

ControladorN — Wed, 05 Jun 2024 16:29:09 +0000

Many of life’s failures are people who did not realize how close they were to success when they gave up.
Thomas A. Edison

Looking for more great Amazon tech deals?

There’s a reason we highlight that these have more than 182,000 five-star reviews. That’s a lot of satisfied shoppers.

Pros of our product

Yard in need of some heavy-duty pruning? This small but mighty chain saw is powerful enough to take down tree branches, yet weighs under 2.5 pounds.
This baby will sear proteins and veggies like a champ, but its smoke-control system means you won’t be breathing in soot while you cook. In addition to a grill plate, it comes with a flat-top griddle (smash burgers, anyone?) and you’ll be able to fit up to six steaks at a time on its roomy cooking surface.
Let’s avoid a tiki torch incident this summer, yeah? These will illuminate your yard, patio or pool area with a warm glow that’ll also allow guests to see which flavor of seltzer they’re grabbing from the cooler.

Amazon deals: Tried-and-tested products

I used headset that made me feel like I’m living in the future

ControladorN — Wed, 05 Jun 2024 16:26:31 +0000

Many of life’s failures are people who did not realize how close they were to success when they gave up.
Thomas A. Edison

Looking for more great Amazon tech deals?

There’s a reason we highlight that these have more than 182,000 five-star reviews. That’s a lot of satisfied shoppers.

Pros of our product

Yard in need of some heavy-duty pruning? This small but mighty chain saw is powerful enough to take down tree branches, yet weighs under 2.5 pounds.
This baby will sear proteins and veggies like a champ, but its smoke-control system means you won’t be breathing in soot while you cook. In addition to a grill plate, it comes with a flat-top griddle (smash burgers, anyone?) and you’ll be able to fit up to six steaks at a time on its roomy cooking surface.
Let’s avoid a tiki torch incident this summer, yeah? These will illuminate your yard, patio or pool area with a warm glow that’ll also allow guests to see which flavor of seltzer they’re grabbing from the cooler.